Features
One place for the whole sponsorship job
From your first profile to your partner's end-of-season report, GridFuel handles the research, writing and tracking that usually falls between the cracks.
Profile and brand kit
Record your results, audience, season calendar and funding goal once. Your brand kit sets colours, fonts, voice, biographies, key messages and the sponsor proposition every document uses.
- Five tested colour palettes, or your own
- Short and long biographies you can lock
- Key messages and a three-part sponsor proposition
- A readiness checklist that shows what to add next
Find the right sponsors
Describe the kind of partner you want, such as UK automotive brands targeting young drivers, and GridFuel searches for companies that fit. Each suggestion comes with a fit score and the reasons behind it.
- Search by sector, region and audience
- Fit scores with plain-English reasons
- Import your own list from a spreadsheet
- Duplicate checks across your whole workspace
Research every prospect
GridFuel researches the company and the person you're writing to, using public sources you can open and check. Add an annual report or a LinkedIn profile as a PDF to sharpen the research.
- Company and contact research with sources
- Decision-maker search for marketing and partnership leads
- Optional personality profiles to tailor your approach
- Clear reasons and refunded credits if research fails
Outreach that sounds like you
Emails are written in your brand voice and checked for quality before you see them. Send from your own Gmail or Microsoft account, and GridFuel schedules follow-ups and pauses them when someone replies.
- Drafts checked against a quality review
- Account strategies when you know several people at one company
- Follow-ups that stop automatically on a reply
- Replies and bounces matched back to the right prospect
Decks, website and social
Your brand kit becomes a sponsor deck, a driver website and social posts that all match. Everything goes through approval before it's published.
- Tailored decks for individual sponsors
- A hosted driver website
- Social post suggestions for race weekends
- An asset library for approved photos and logos
Deals, activation and reporting
Set a season funding goal and GridFuel suggests a balanced mix of title, official and supporter packages. Turn interest into a deal, track every deliverable you promised and send partners proper reports.
- Package plans built from your season goal
- Deals with terms, values and renewal reminders
- Activation checklists with due dates
- Partner reports and an investor summary
Insights
See reply rates, meetings, deals, value raised, content reach and website traffic for the last 30 days or the whole season. Anonymised peer benchmarks appear once at least five workspaces contribute.
- Season and 30-day views
- What's working in outreach, conversion and audience
- Anonymised benchmarks with privacy thresholds
- Roster views for teams
Teams, safeguarding and languages
Teams and agencies manage several drivers from one workspace, with checks that stop two drivers approaching the same sponsor. Under-18s need a linked guardian's approval for outreach, and restricted sectors are blocked.
- Multi-driver workspaces and client switching
- Sponsor collision control
- Guardian approval and restricted-sector checks for under-18s
- Web and Android apps in 12 languages
Your next sponsor starts here.
Create a free account, build your profile and see your first prospects today.